As an Internet Marketer you probably haven’t given things like direct mail a whole lot of thought. It’s okay if you have not thought of it. In fact, most IMers never give it a second thought. You could attract people to any business that you have on the Internet using online strategies, but also using off-line strategies that really do work. It is possible to do this with direct mail instead. You really can use direct mail to do this – but is it hard to do? Really, it’s not that hard! It really can be difficult to create a direct marketing campaign that works. To help you make successful direct-mail campaigns, we wrote this article to point out a few essential things.
Just like with a sales page or an email that gets sent out to your list, your direct mail piece needs to have a specific call to action. Sure it is possible to send out a piece of direct mail that just introduces yourself or that alerts people to a promotion you are running. Yet, if you don’t add a call to action, your message may end up in the garbage, unread. Your direct mail message needs to include a way to get people to act on it, whether that’s buying a product, contacting you, visiting your site, or signing up for your mailing list. Be certain that your message is very clear.
Just like email content it’s important for your direct mailings to have eye catching headlines too. It’s true! You can’t just leave the good headlines to online marketing efforts and sales pages. Your direct mail isn’t likely to take off without one at all.
Obviously this is going to be difficult if you have formatted your piece to read as a letter, but it can still be done. The headline needs to be attention grabbing. It also needs to be intriguing so that your recipient will want to keep reading what you have sent to them. There are many tips and tricks out there that can help you write bigger, better, and bolder headlines. Make sure you take a little time to study them before you finish writing your direct mail piece.
It is important to maintain your creativity, yet at the same time make sure it looks like an adult had the final say. The final product should look well done, yet creative at the same time. Your best bet would probably be to work with a professional designer and print shop. This would ensure that your creativity would be there, yet with a professional to help you finalize it. You don’t want to send out something in crayon, no matter how much it will set you apart. Don’t listen to anybody who tells you otherwise. As you can see, creating a direct marketing campaign that is successful is possible. Using direct mail, you can access new prospective clients, as well as build your clientele list – ignore those that say differently.
You can boost your profit margin significantly by doing this as well. Although you may want to stay online as most Internet Marketers do, don’t follow these instincts. Branching out, however, opens up your audiences to people who might not have found you otherwise. Use these tips to help you be more successful with your direct mail campaigns.