It’s one thing to learn as you go along, but you want to avoid having to redesign your blog or change categories. This happens more often than you think, and maybe you have personal experience in this area.
Once your blog has been up for some time, you can cause a lot of issues with your ranking if you decide to change the navigation. Before you get your blog live on the Internet, you need to properly plan everything so you can avoid these difficulties.
You really should decide what you plan to sell before building your blog. You have to do this so that you can better tailor your content to the method of monetization that you’ve planned to use. This is the best approach you can take because it will make what you write about and how you write it even more effective. The two primary methods of monetization here are either creating your own products or selling them as an affiliate. The truth is that every last thing you do for your marketing and advertising is going to depend upon the decisions that you make here. Obviously you want your content to do as much work as possible, so plan this out and decide what sorts of products you are going to carry before you start the blog.
Penguin (an update by Google) caused many people to go into a tailspin with their websites and blogs, and also learn more about SEO so they are properly prepared for the next update. Google doesn’t want to see an over-optimized blog because it will think it is designed to be that way. It’s important to utilize a certain SEO strategy which will require, especially with blogs, using SEO plugins to get everything just right.
Google has done quite a job in scaring people, making them even afraid to use SEO plugins to improve their rankings. Unfortunately, Google has completely confused the online marketing world for both large and small businesses. It’s all about ignoring Google, and what they are doing, and learning proper on page SEO so that people can find your website.
One of the most common newbie misconceptions is that everything has to be perfection before the trigger can actually be pulled. When it comes to setting up new blogs, you want to make sure that everything you need is in place before you allow it to go live. This isn’t completely necessary and it just makes your launch take more time. Only set up the most essential things like the plug-ins that matter the absolute most and your content. The individual categories and other small details, as much as you might want them, can wait until later. Just have between three and five. You’ll have homepage copy depending on your approach and the theme you’re using.
From there assign categories to your posts and you’ll be ready to go. When you’re still in the throes of the early planning stages, you have plenty of time to ensure that all of the details are perfect before you publish anything to the Internet. What you don’t want to do is constantly rework and retool things because you’ve finally learned how to do things correctly.