Anyone that aspires to have a business blog that is successful needs to plan in advance, even if that plan is not the best one out there. You should at least be commended for your efforts if you try to plan for it in some way. You should know that there is a foundational planning stage for any blog that you create, something that most people are not aware of. The benefits really are too numerous to list out here. So read this article and learn, and then keep learning because this isn’t the whole story.
You must or really should make your blog structure before building it. You need to determine the overall main topical theme for the blog as well. This will be based on the most important keyword phrase taken from the market or niche you’ll be in. The starting point of designing your blog structure should be choosing the appropriate theme for your blog. Your blog will be based upon additional keywords, specifically secondary keywords, related to the overall theme. It will give your site proper organization, and having a main theme is central to the creation of any blog. A properly structured blog is always going to have a much more positive effect because it is cohesive in every way.
You need to start out on the right foot, and that means having everything in place that’s important. If you want to be efficient and accurate you need to start tracking your visitors from the very beginning. Pick out a good tracking script and then put it in place so that it can start counting from the moment that your blog goes live. If you aren’t familiar with tracking scripts, it is time to learn more about them. Tracking scripts are a sort of software that will keep track of everything your visitors do when they are on your site. You can monitor and record (track) all kinds of things like the pages visited and for how long. You are going to see which pages serve as the entry points and which keywords were used to trigger visits from search engines.
Once the categories are set up, then you will need to fill the categories with posts that you create. But you need some direction about post topics, and this is where the inexperienced can stumble. If you are not an experienced writer, or choosing topics is not your thing, you can get confused fast. To get started, you need to do research on every keyword phrase related to the category. Every post that you make needs to be related to the category itself. This should be easy for you as long as your research focuses around the topical keyword phrase used for the category itself. Every single post topic does not have to be planned out in advance, but at least you can get some ideas of what to write about. When you are in the early planning stages, you’ll have time to make sure everything is as it should be when you make it live on the web. Constant retooling and reworking is bad–and should be avoided.