Why And How You Can Create Your Own Web Presence Online – Proven Strategies That Work


There’s no question about it- your business must be online. You’re not obligated to use the internet for personal reasons. Some people love to spend their spare time online, and others don’t. Your business, however, does need to be on the web -at least, if you want people to find out about it. How large or complicated you want to make it is up to you, but it’s essential that your customers and prospects can look you up online. Whereas people once used phone books to find out who was offering what services, hardly anyone does this anymore. They go online and the more they find about you online the more likely they will be to buy from you or hire you!

Start building an email list with your current customers. This is not hard to do it all. All you have to do is ask them to sign up for your list when they are in your store. You can even take the addresses in through your cash register if you are running a retail establishment. After collecting the addresses, you can start sending out the emails right away. So if you’re having a sale, or if there is something relevant to share, send them one. Otherwise, don’t send it every day. Many people will actually forward your e-mails to other people. When they do this, this can become very viral in nature. Make sure that you tell people that you have a website.

Business cards and letterheads, for example, should be made with your website address printed on them. If you have a business that provides people with printed receipts, your URL should be on these. If your business is a brick and mortar one, your URL should be in several highly visible locations for everyone to see. Creating an online presence is the first stage, but there’s more to it than that. You also want to make sure everyone is aware of it. There are many ways to do this once you put your mind to it.

List your business in niche centric directories. You have a product to sell? Do you cater to a particular niche audience? Some directories will cater to certain audiences. Depending upon your particular niche, only list your product or service in the directory that focuses on your niche. You need to list your product or service in only a niche related to what you’re selling. If you do more than that, it might look like you are spamming those directories.

online presence

Managing your business online presence is very important in today’s tech driven environment.

Putting yourself in every directory that relates to your products or services is still what you need to do. You can use directories you already know about, and then search for others as well. If you want your business to have a viable web presence, you can use many different techniques. Be on the lookout for all the methods you can implement. Click here for an example of a business that has successfully managed and groomed their online presence. Any business today that isn’t online is at a distinct disadvantage. If you don’t have a presence on the internet your business will dwindle away to nothing. The internet is now the primary way to seek information. So do whatever it takes to get your business visible on the internet!

WordPress Plug-ins Important To Your Business

wordpress, plugins


It’s natural to assume WordPress is only for blogs and nothing else. Well, it’s possible to use to WordPress not only for your blog, but also your website. WordPress, as you may or may know, is what is called a Content Management System (CMS) which offers great flexibility with applications, etc. It can be customized in many different ways thanks to the many plugins that exist, so you can use them to make your site have many functions. Here are some of the very best plugins you may want to use for IM.

wordpress, plugins

WordPress is a great platform to build websites and has loads of useful plugins.

ShareThis makes it easy for anybody to share your various pages and posts with the different social bookmarking sites. What it does is at the end of your pages, or posts, it will place a link box. When site visitors hover over it or click on it they are provided with a customizable list of different social networking and bookmarking sites that they can submit your site to. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. Then they’ll be able to tell others about whatever they like about your website.

A standard plugin for SEO is the All in One SEO Pack, and it’s highly recommended. Basically it helps your blog be properly configured for ‘on page’ SEO factors so you don’t have to mess with it. So anytime you update your site, you’ll tell it what you’re doing and it updates all the appropriate on page SEO information. It will help you avoid duplicate content penalties by the search engines.

You can just specify certain pages for ‘noindex’ and you’ll be fine. Precise optimization of your website for the search engines is important and will only help you to succeed in business.

You can add a touch of personalization to your site with the WP Greet Box Plug-in. If people come from certain websites, that you specify, they’ll hear your personal greeting message. You’ll configure it to say something like, “Welcome Twitter user!”, if they come to your site from Twitter. You can customize these messages however you like. It will encourage your visitors to feel welcomed and appreciated for visiting. Hopefully it will encourage your visitors to bookmark your site on your behalf. Plugins add tremendous flexibility to an already versatile CMS platform which is what WordPress is. Anyone can use it because there is absolutely no charge at all for any of it. So you can do whatever you want and customize it however you want, it will always be free to do. From here you can customize it however you like with themes, plug-ins and tweaks to your code. It’s great for beginners because there’s no need for previous experience, or programming skills, or web design skills, etc.