Creating Your Very Own Web Presence – Why And How To Do It

 

When considering the Internet, most realize it is here for long-run. Even the people who yelled for years about it being a fad are jumping on its bandwagon now. In today’s world, if you really want your business to do well, you have to create a web presence so that the rest of society can find you. Getting a website is absolutely imperative, even if you’re company has never been online. Today’s society, with technology, makes it virtually impossible to stumble upon anything, especially without the web. The Internet is used to find services and products that a person must have. So if you have a company, don’t you want people finding you? The following will show you how to build a web presence for you and your company today.

It is important to have a website. We have established this already. If you really want this to work, you have to go beyond the basics. Having a simple one-page website, with contact info, just isn’t going to cut it. You need to tell people who you are, what you’re about and a description of what you do on your website. You need to have at least three pages on your website. You should have a page on your site that describes you as the business owner, and also list the people that help you get things done.

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Then you need a page that talks about how the business runs. To get a hold of you, you need to provide a contact page with your phone number and address. This way people will be able to call you up and get the help they need. Your website will be more successful if you publicize it as much as you can. Business cards and letterheads, for example, should be made with your website address printed on them. Make sure the URL is printed on your register receipts if you own a store. If you have a store, office, warehouse, etc., your URL should be posted for anyone who walks in to see. It’s not enough to simply build a website. The next step is to publicize it as much as you can. You will also need to optimize the website and may choose to employ a service like the one here. There are many ways to do this once you put your mind to it.

You must have a Twitter account as well. You don’t have to have a lot of experience to use a Twitter account, but it can be tough to initially learn. It’s like you’re on the outside looking in. You have to get involved, even if you don’t know how to work it just yet.

You should tweet at least once a day after you set up your account. In the beginning, you need to only tweet once an hour at the very most, especially for new accounts. Your business can be very profitable using Twitter, and there is much more information to learn. Spend some time reading it and applying it.

Having a web presence is no longer optional. You must have one. Even businesses that do no sales online need to at least have a website and some social media set up. How else can you expect to bring in new customers? Internet success is possible for everyone. If you really want to see your profit margins go up, you need to participate online with your business.

WordPress Plug-ins Important To Your Business

 

It’s natural to assume WordPress is only for blogs and nothing else. Well, it’s possible to use to WordPress not only for your blog, but also your website. WordPress, as you may or may know, is what is called a Content Management System (CMS) which offers great flexibility with applications, etc. It can be customized in many different ways thanks to the many plugins that exist, so you can use them to make your site have many functions. Here are some of the very best plugins you may want to use for IM.

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WordPress is a great platform to build websites and has loads of useful plugins.

ShareThis makes it easy for anybody to share your various pages and posts with the different social bookmarking sites. What it does is at the end of your pages, or posts, it will place a link box. When site visitors hover over it or click on it they are provided with a customizable list of different social networking and bookmarking sites that they can submit your site to. This allows them to share your site and business on sites like Digg, Reddit, Facebook and even chatting platforms like AOL Instant Messenger. Then they’ll be able to tell others about whatever they like about your website.

A standard plugin for SEO is the All in One SEO Pack, and it’s highly recommended. Basically it helps your blog be properly configured for ‘on page’ SEO factors so you don’t have to mess with it. So anytime you update your site, you’ll tell it what you’re doing and it updates all the appropriate on page SEO information. It will help you avoid duplicate content penalties by the search engines.

You can just specify certain pages for ‘noindex’ and you’ll be fine. Precise optimization of your website for the search engines is important and will only help you to succeed in business.

You can add a touch of personalization to your site with the WP Greet Box Plug-in. If people come from certain websites, that you specify, they’ll hear your personal greeting message. You’ll configure it to say something like, “Welcome Twitter user!”, if they come to your site from Twitter. You can customize these messages however you like. It will encourage your visitors to feel welcomed and appreciated for visiting. Hopefully it will encourage your visitors to bookmark your site on your behalf. Plugins add tremendous flexibility to an already versatile CMS platform which is what WordPress is. Anyone can use it because there is absolutely no charge at all for any of it. So you can do whatever you want and customize it however you want, it will always be free to do. From here you can customize it however you like with themes, plug-ins and tweaks to your code. It’s great for beginners because there’s no need for previous experience, or programming skills, or web design skills, etc.