Category Archives: Business

Strategic And Proactive Article Marketing

Experienced article marketers will tell you that article marketing syndication is what you need to do to succeed these days. In recent days, Google policy changes have made it more difficult to rank with article directories specifically. Marketing with article directories may have its problems, but successful article marketing does not require these directories at all. So it is best to just think in terms of how you can get your articles syndicated. Your site, and the business you are promoting, is what you need to be focused on. Therefore, what you need to be focused on is making sure there is always unique content on your website. The syndication of your content is your next goal, something that must be done in order for you to succeed. But if you aren’t putting unique content on your site before anything else, you’re just missing out on the results for no reason.

Most people who write, for any reason, and do not have much experience will not have a clue about the concept of their writing voice. You will not know what it is, or what to do with it, if you are a novice that has not written very much in the past. Your writing voice is simply your completely unique personality that should naturally be revealed in your writing. Most of the time, content writers are wrapped up with their own thoughts and preoccupations. Their primary focus is more than likely on speed, getting the job done fast. What will distinguish you from everyone else in the world when you write is your writing voice!

It is important that, once you are published on your website, to get the search engines to find and index the content you have just published. This is a critical point because you want the search engines to know that the origin of the content is your site and nowhere else. Once your article is up on your blog, go to Digg and bookmark the page for quick indexing. In addition to other things, ping your website, specifically pointing to your new post. Automatic pinging comes with every WP post or page that you make. Keep this in mind as you do not want to manually ping something that has already been done.

It is important to write as if you were trying to keep someone awake and entertained at all costs. If you can keep their attention, and keep them alert, you are doing your job. Attention spans these days are as short as they’ve ever been. Your emotions, and your opinions, should be expressed in some of the things you write to your audience. Your writing needs to keep them awake, sitting up straight, eager to hear more of what you have to say. They want to feel like they’re reading what a person wrote, so write like one! What you write will have a certain tempo, especially if you use your feelings with your words. Writing short concise sentences, with ups and downs, will bring them along as you tell your story.

As your article reads along, build up the tempo and bring it to a fiery crescendo at the end. When you finish the article, the reader should be emotional(or have learned something valuable), and have closure on the topic. Anyone that does not like to write should consider that perhaps they do not have the necessary skills to enjoy it. When you find people that shy away from writing, it’s probably because they’re not very good at it. It is easy to learn how to write better, but it will take a lot of hard work to get there. Be willing to do the work because you can become a great writer if you put your mind to it.

3 Tricks for Setting Up Your Next Business Blog

Anyone that aspires to have a business blog that is successful needs to plan in advance, even if that plan is not the best one out there. You should at least be commended for your efforts if you try to plan for it in some way. You should know that there is a foundational planning stage for any blog that you create, something that most people are not aware of. The benefits really are too numerous to list out here. So read this article and learn, and then keep learning because this isn’t the whole story.

You must or really should make your blog structure before building it. You need to determine the overall main topical theme for the blog as well. This will be based on the most important keyword phrase taken from the market or niche you’ll be in. The starting point of designing your blog structure should be choosing the appropriate theme for your blog. Your blog will be based upon additional keywords, specifically secondary keywords, related to the overall theme. It will give your site proper organization, and having a main theme is central to the creation of any blog. A properly structured blog is always going to have a much more positive effect because it is cohesive in every way.

You need to start out on the right foot, and that means having everything in place that’s important. If you want to be efficient and accurate you need to start tracking your visitors from the very beginning. Pick out a good tracking script and then put it in place so that it can start counting from the moment that your blog goes live. If you aren’t familiar with tracking scripts, it is time to learn more about them. Tracking scripts are a sort of software that will keep track of everything your visitors do when they are on your site. You can monitor and record (track) all kinds of things like the pages visited and for how long. You are going to see which pages serve as the entry points and which keywords were used to trigger visits from search engines.

Once the categories are set up, then you will need to fill the categories with posts that you create. But you need some direction about post topics, and this is where the inexperienced can stumble. If you are not an experienced writer, or choosing topics is not your thing, you can get confused fast. To get started, you need to do research on every keyword phrase related to the category. Every post that you make needs to be related to the category itself. This should be easy for you as long as your research focuses around the topical keyword phrase used for the category itself. Every single post topic does not have to be planned out in advance, but at least you can get some ideas of what to write about. When you are in the early planning stages, you’ll have time to make sure everything is as it should be when you make it live on the web. Constant retooling and reworking is bad–and should be avoided.